"BROOKLYN BASEMENT RECORDS, LAUREN BISSELL MEDIA, & YOUNG GIANT BRING YOU A NIGHT OF BANDS, BEARDS, AND BOOZE. A PARTY THAT STARTED IN A BROOKLYN BASEMENT NOW COMES TO AUSTIN FOR SXSW: BANDS FROM AROUND THE U.S. PLAYING MUSIC, DRINKING WHISKEY, AND GATHERING FRIENDS FOR AN UNFORGETTABLE NIGHT OF ROCK AND ROLL."

DETAILS:
EVENT: The Brooklyn Basement Official SXSW Party
DATE: March 17, 2016
CITY: Austin, TX
VENUE: Icenhauer's
http://brooklynbasementaustin.com/

BANDS:
Ron Pope
Jared & The Mill
TRUETT
Tim Olstad
Luke Winslow-King

PARTNERS:
Presenting Partners: Lauren Bissell Media, Young Giant
Brand Participants: Beard Brand, La Barbecue, Golden Bones, Shindig

RESULTS & ACTIVATIONS:
Venue reached capacity during highly competitive night (St. Patrick's Day + multiple larger headlining acts)
Over 100 free samples of Beard Brand beard oil were handed out to SXSW festival goers
Free BBQ sandwiches provided by La Barbecue
Artist participation in social media promotion of all brands involved
Ron Pope hosted pre-party video chat on Shindig
Participating brands thanked from stage

PHOTOS:
 

PRESS:

Interested in partnering with us for next year's SXSW? Email blair@brooklynbasementrecords.com