Howdy y'all! We traveled down to Austin, TX this week to attend South By Southwest with Ron Pope.

First up was the BMI Howdy Texas showcase, where Ron performed alongside Langhorne Slim and Valerie June. Check out some photos from the event below.

Photo by Erika Goldring

Ron also spoke on a panel about transforming online popularity to offline success. Here are some key takeaways for those of you trying to bust out of that online bubble and into the real world :

"When art and commerce line up, that's the dream."
"The era of cultivating some sort of mystique is dead."
"As people shift, it's important to shift with them - even if you don't like it."
"Do something great and find a group of people that can help support it."

Our week was filled with sunshine, tacos and great music, and we couldn't have asked for much more!

XO,
Team BBR